The choice between Trademark and Copyright is not always a clear one. Trademark and Copyright registration are both means of protecting the intangible rights of intellectual property. There are, however, important differences between Trademark and Copyright protection.
Copyright is a form of protection provided by the lndian state to the authors oforiginal works of authorship,including literary, dramatic, musical, artistic, and certain other intellectual works.
Copyright does not cover intellectual property such as titles, names, short phrases, and slogans; familiar symbols or designs; or mere variations of typographic ornamentation, lettering, or coloring. This type of intangible property is often more appropriately protected by a Trademark. Think of some of the most memorable advertising slogans you have heard. Chances are these slogans are protected by a Trademark of some sort. They are, however, unlikely to qualify for Copyright protection.
Trademark protection, on the other hand, is designed to protect a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods or services of one person or company from those of others.
The distinction between Trademark and Copyright protection is not always clear. Think, for example, of a logo with which you are familiar. The amount of original authorship that goes into a logo can vary greatly. Most of the highly recognizable logos out there are extremely simple objects such as aswoosh.However, one can imagine a much more ornate logo that includes a great deal of original authorship. Such a logo could possibly qualify for both Trademark and Copyright protection.
If you are looking to protect the name of your company, your newly designed logo or your best catchphrase yet, Trademark protection is likely the route for you. If you are looking to protect your latest gallery worthy painting, the next great American novel or even a brilliantly choreographed dance sequence, Copyright is probably the best route for you.